Saint Aubin
Saint Aubin is the company for the future. They have the technical know-how, administrative capability, and a team of dedicated professionals to give the desired results. Saint Aubin believes in the highest quality standards, to deliver purity packaged in a bottle to sustain and support future needs of all mankind.
BRAND CHALLENGE
A new entrant in the packaged drinking water, they wanted to set up their new office in Mumbai. The parent brand was just a facilitator for the brand to create a space in the Indian Market on a B2C model. With no brand language in place, it was upto us to find the right communication and balance for the space.
THE SOLUTION
We needed to create a language surrounding water which would be fluid and transparent reflecting the business vision that the company has embodies for itself. A mix of a simple graphic language with sharp copy would be the best way to tackle the project. To sum it up, we needed to create a look and feel which would communicate to a visitor what the brand stands for and create an international look and feel.
THE CONCEPT - UNCONTAINED DYNAMISM
Water has its own will and makes its own way. We have recreated its layered and dynamic nature to visualise forms that communicate the brand message.
THE GRAPHIC STYLING
THE TYPOGRAPHY
GRAPHIC COMMUNICATION
THE SCOPE OF WORK - PLAN
INTERIOR VIEWS
PLAN VIEW
RECEPTION AREA
CONFERENCE ROOM | RECEPTION WAITING ROOM
CABIN VIEW
CABIN VIEW FROM PASSAGE OUTSIDE CONFERENCE ROOM | EMPLOYEE WORKSPACE
WORKSPACE AREA
All right and credits for the project lie with Interspace Solutions
Team:
Designers - Hafsah Parkar
Copy Writer - Lynn Dsouza
3 D Render - Anket Pagare
Designers - Hafsah Parkar
Copy Writer - Lynn Dsouza
3 D Render - Anket Pagare
